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Privacy & terms

How we use your information, in plain English. Last updated 15 November 2026.

Who we are

Roots & Pantry is a trading name of BMS Cyber Defence Ltd. We decide how your information is used, so we're the "data controller" under UK data protection law.

CompanyBMS Cyber Defence Ltd
Registered inEngland and Wales
Company number14975379
Address254 Holyhead Road, Wellington, Telford, TF1 2EB
Email[email protected]
Phone+44 7821 453905

Questions about your information go to Jason Lewis, who runs Roots & Pantry, at [email protected].

The short version

Families can't sign up yet. Before they can, we'll update this notice to cover the family app.

What we collect and why

Visiting this website

We count visits with Cloudflare Web Analytics. It doesn't use cookies or follow you to other websites. Our hosting provider also keeps short-lived technical logs, such as your IP address, to keep the site secure and working. Why: to run a secure website (our legitimate interests).

Searching for producers

If you type a postcode into the producer search, we only use the first half (for example, TF1) to work out distances. We remove the second half straight away and don't store your search. Why: to show you producers near you (our legitimate interests).

Signing in

We use your email address to send you a 6-digit sign-in code. We store the code in a scrambled form that can't be read back. When you sign in, we set one cookie to keep you signed in. To stop abuse, we limit how many codes can be sent. To do that we keep a scrambled version of your email address and IP address for a short time. Why: to give you the account you asked for (contract) and to keep accounts secure (our legitimate interests).

Producers

When you list your business we collect:

Discount codes are never shown on public pages. Families will see them in the app once it opens. Why: to run your listing under our producer terms (contract). We also keep records of our decisions in case of a dispute (our legitimate interests).

We email producers about their listing, for example when it's approved or when a deal is about to end. We don't send marketing emails unless you've asked for them.

Contacting us

If you use our contact form or email us, we keep your name, email address and message so we can reply. Why: to answer you (our legitimate interests).

Keeping the service safe

We keep a log of sign-ins, listing changes and admin decisions, with who made them and when. Why: to keep the service secure and fair, and to investigate problems (our legitimate interests).

How long we keep it

InformationHow long
Sign-in codes10 minutes, or until used
Signed-in session30 days, or until you sign out
Scrambled email and IP address (abuse limits)Up to 24 hours
Producer listing and dealsWhile you're listed. Deleted within 30 days of you asking us to remove your listing. We then keep a short record (business name, the terms you agreed to, and our decisions) for 2 years.
Contact form messages12 months
Security and admin log2 years
Database backupsUp to 30 days

Who else handles it

These companies process information for us, under contracts that only let them use it to provide their service to us:

Our map is served from our own website, so no map company sees what you look at. If you click "Get directions" on a producer's page, Google Maps opens and Google's privacy policy applies.

We'll only share information with anyone else if the law requires it.

Cookies

This public website sets no cookies. The app sets one cookie, only when you sign in, to keep you signed in. It's strictly necessary, so we don't ask for consent. Our anti-spam check (Cloudflare Turnstile) runs on some forms and doesn't use cookies to track you.

Your rights

You can ask us to:

Email [email protected]. It's free, and we'll reply within one month. Producers can change most of their details themselves in their dashboard.

If you're unhappy with how we've used your information, please tell us first and we'll try to put it right. You can also complain to the Information Commissioner's Office (ICO).

Children

Producer accounts are only for people aged 18 or over. The family app, which opens later, will have its own rules for children. We'll explain them here before it opens.

Terms

Changes to this notice

If we change this notice, we'll update the date at the top. We'll email producers about any important change before it takes effect.